The consumer world has changed enormously in the last few decades. Now you can buy groceries, order takeaway or even arrange for a housekeeping team to come to your house in just two or three clicks. Who would have believed it, 20 years ago? Financial services are also evolving and undergoing a digital shift that allows users to carry out banking operations from the comfort of their living rooms.
There has been an unprecedented increase in the number of online purchases in recent years.
In 2018, up to 64% of adult Quebecers made at least one online purchase, up 6 percentage points from 20171, according to CEFRIO’s 2018 NETendances survey. This report also revealed that this increase was sharpest among people aged 45 to 54, compared to 2017.1
Why is this trend increasing? Because it’s easy, reliable, secure and it solves a lot of issues, no matter where you are. The same bell is ringing for financial services, which are also feeling the effects of technological change.
Also according to CEFRIO, most Quebecers now use the Internet to conduct their banking transactions, with an increase of 15 percentage points over three years, for an 80% total adoption rate among adult Quebecers in 2018. In fact, 71% of adult Quebecers “most often” use the Web to conduct their banking transactions.2 We have also noticed these changing habits in our customers, with reduced used of banking machines and less traffic in our branches, in step with increased growth in electronic transfers. It’s a change that proves the importance of the digital reality in your daily life.
Laurentian Bank is pursuing its digital shift to offer you simplified banking that combines the value of personalized advisory services with the convenience of digital transactions. We have already completed several major steps, and new digital products are expected for new customers in 2020.
Laurentian Bank is doing everything possible to protect the assets and personal information of our customers. We have made a commitment to keep all the personal information you entrust to us absolutely confidential. The online transaction environment is secured by protection measures that meet the very highest industry standards. Our security experts prevent and detect all kinds of fraud, from phishing to malware to identity theft, in order to safeguard every customer account.
Do you have doubts or concerns? You can contact a member of our fraud prevention team 24 hours a day, 7 days a week at 514-252-1846 or 1-800-252-1846.
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